UPDATED | 21.10.2024
UI/UX
Borrow is one of my portfolio projects of Googles UI/UX Design Course. I will share my results here and frequently update this page through the process.
Borrow is an App, wich connects users who need a product once (a printer for a return label, for example) with people lending or offering to use this product in the users area.
Personas
There are three main motivations for users. I've create one persona for each motitvation. A persona is a fictive character representing one group of potential users.
Eva
Student with Limited Budget
"No Money to buy products"
Age: 20
Occupation: Student (Sociology)
Location: Berlin, Germany
Income: Low (part-time barista)
Technology Use:
Frequently uses apps like Vinted and ebay to save money.
Needs:
Print an exam about once a month.
Pain Points:
Can't afford to buy a printer or don't want to spend money for a "once a month" use.
Max
Environmentally Conscious
"Sustainability through sharing"
Age: 30
Occupation:
Product Manager at a Start Up
Location: Munich, Germany
Income: Medium-High
Technology Use:
Regularly uses apps like Too Good To Go and BlaBlaCar to live more sustainably.
Needs:
Prefers to borrow items rather than buy new ones to reduce waste, such as gardening tools for occasional yard work or a bicycle for a weekend trip.
Pain Points:
Believes buying more products contributes to consumerism and waste.
Sarah
The Busy Freelancer
"Short term needs"
Age: 27
Occupation:
Freelance Graphic Designer
Location: Hamburg, Germany
Income: Medium
Technology Use:
Regularly orders online but often needs things on short notice.
Needs:
Occasionally requires equipment like a high-quality scanner or external monitor for a one-off project with a tight deadline.
Pain Points:
Waiting for deliveries or spending money on one-time-use products slows down her workflow.